Airtel Touching Lives, a sustainable CSR television programme
initiated to recognise and celebrate unsung heroes, acknowledging the
difference they have made to the lives of others in the society has been
awarded for the third year running as the Best Community Relations Programme of
the Year at the Institute of Public Relations (IPR) Excellence Awards.
Airtel Touching Lives offers a platform to celebrate humanity
whilst inspiring hope and enhancing people’s quality of life. The show which
identifies extraordinary men and women from all walks of life with dire needs
enable them to change their lives with Airtel’s support geared towards ensuring
a sustainable livelihood and long term change in the status of their lives.
The concept of Touching Lives involves the creation of an opportunity
for Ghanaians to nominate people they know who are going an extra mile to make
a difference in the lives of others in their families and communities.
Since the commencement of Airtel Touching Lives in 2010, Ghanaians
have been inspired by the heroic deeds of people like Dr. David Fuseini Abdulai
who has single-handedly decided to treat and fend for sick and mentally ill
people in his community and subsequently
won international recognition by winning the 2012 Martin Luther King Prize for
Peace and Social Justice.
Kwabena Danso (Bambike) since his appearance on Touching
Lives has since received National Youth Achiever in 2012 and 2012 World
Business and Development Awards (WBDA) for his efforts to improve living
standards in some of the world’s most disadvantaged communities and many more
other beneficiaries. More recently Touching Lives, Beneficiary Winifred Selby
also won the World of Children Award.
Airtel Ghana was recently recognised for its meritorious role in
the promotion and improvement of education and infrastructural developments across
the country as the Best CSR Company of the Year for Education. Airtel Touching
Lives over the last few years won CIMG TV Programme of the Year, CSR Company of
the Year 2013- Ghana Telecoms Awards, IPR Best Community Program for the Year on
three consecutive occasions, AGI Best CSR Company of the Year and Bharti Change
Marker Award (Gold Category) in 2014.
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